Western India tea consumption has crossed the national average of 733 gram/capita and is hovering around 900 gram/capita. This has brought much cheer to the industry which is trying to reduce its dependence on exports and focus more on the domestic business.
The industry will embark on a road show from mid-February to March in western India and north India which will enable it to interact with regional players.
The industry is aiming to achieve a 1kg/capita consumption in western India where companies like Wagh Bakri, Society, Dhunseri Tea, Jivraj are major players. In mid-February, companies will meet the local traders in Mumbai, Ahmedabad and Jaipur. In March, there will be interactions with traders in Delhi, Amritsar, Lucknow and Kanpur. [Read more...]





